Bob Sadino

Life & Legacy

Bambang Mustari "Bob" Sadino (9 March 1933 – 19 January 2015) was an Indonesian businessman who was the CEO of Kem Chicks, Kem Foods, and Kem Farms. He started his business by selling domestic chicken eggs door to door. At that time, domestic chicken eggs were not popular in Indonesia, thus his goods were purchased only by expatriates, who lived in Kemang (an area in South Jakarta, Indonesia), as well as a few Indonesians who had lived abroad before. Over time, the domestic chicken eggs became popular and Sadino's business grew significantly. Sadino then expanded his business by selling chicken meat.
He released two books containing his unique view of doing business. He illustrates that a stupid man will start doing business as soon as an idea pops into his head, while an educated man will spend his time thinking about which ideas need to be applied, with the risk that none will become reality. Sadino also emphasizes that theory without practice is nothing. Furthermore, he also has a unique trademark in that he usually wears short-sleeved shirts and shorts on most occasions. Even when he met Suharto, a former Indonesian president, he stuck with his style of dress.