Emilio Lavazza

Life & Legacy

Emilio Lavazza (1932–2010) was an Italian businessman. Known as, "Mr. Espresso," he shaped the way many Italians drink their coffee and dedicated half of his lifetime to provide quality coffee globally. Lavazza served as the Chief and President of the Lavazza company. He served as President of Lavazza from 1979 until 2008.Throughout his lifetime, he had received much recognition such as, Honorary President prior to retiring his position in the Lavazza company. In 2010, Lavazza died due to a severe heart attack in Turin, Italy. The Lavazza company, today, is the sixth biggest coffee roaster with mustering over $1.1billion euros in sales. The company sells coffee in more than 90 countries after Emilio's reign as head of Lavazza.