Enrique Gil Guerra

Life & Legacy

Enrique Gil Guerra (20 July 1912 – 1 March 1996) was a Spanish costumbrista painter, drawing teacher and advertising illustrator. A pupil of Manuel Benedito- himself a disciple of Joaquín Sorolla- at the San Fernando School in Madrid, he combined easel painting with a long teaching career and, under the pen name "Nike", a prolific body of advertising work. He created the long-running image of Anís de la Asturiana, which appeared on the back page of the newspaper ABC for almost fifty years (1950–1998), one of the longest-lived campaigns in Spanish advertising.