Georgia Frontiere

Life & Legacy

Georgia Frontiere (born Violet Frances Irwin; November 21, 1927 – January 18, 2008) was an American businesswoman and entertainer. She was the majority owner and chairperson of the Los Angeles/St. Louis Rams NFL team.
During her nearly three decades in charge (1979–2008), the Rams made the playoffs in 14 seasons, played in 25 postseason games, won 13 postseason games, reached the Super Bowl three times and won the championship game once in the 1999 season. Her commitment to the team earned her the nickname "Madame Ram".
Also a philanthropist, Frontiere created the St. Louis Rams Foundation, sat on the board of the local United Way chapter, the Saint Louis Symphony Orchestra, Herbert Hoover Boys and Girls Club, Crohn's and Colitis Foundation of America and the American Foundation for AIDS Research and made numerous charitable contributions both to the arts and to other organizations in St. Louis and elsewhere.